Shortcomings of link exchanges and ad brokers for advertisers
Link exchanges are sites where advertisers can choose sites to serve their links on main pages from a public list. Unfortunately such method of buying links has many shortcomings:
- As it often happens, the process of buying links by the advertiser requires unreasonable time and effort that does not justify the end
result. You have to check each page
- Most of the links sold through link exchanges are meant only for
search bots, since they are placed at the very bottom of pages, written
in almost invisible font, and there is just too much of them on one page - usually
15-40 ad links - users do not click on them.
- The effect of one such link on search engines decreases with
increase in the number of links on a page, and this effect is constantly decreasing,
since search engines are looking for ways to fight blocks of links.
- Ad brokers and link exchanges list URL's of participants that are available to all users, and many of the listed URL's have already lost their efficiency and do not promote the advertisers through links.
- Relatively high prices. When you buy links by one, the price of each links might not be that high. But to get the required effect one needs to buy many links from a number of different sites. It is cheaper and more efficient to buy a large number of links in our system.
- Difficulties with promoting secondary pages of advertiser's sites on a number of requests. The visitors that come to secondary pages from search engines are the ones better prepared to make purchases. This problem in our system is solved by a single click, and you can promote a 1000 pages within one campaign on various requests.
Links from main pages of high ranking sites provide a good effect for the highly competitive requests (such as "promotion of sites").
In these cases there is basically not alternative to them. But it is almost impossible to
find such links in link exchanges, since there isn't that many of them, they are efficient and in
high demand. Advertisers or volume buyers usually buy them for
several months in advance.
It is such high ranking sites, where we often buy ad spots (not on main pages, but on secondary pages of such domains; however this does not lower their efficiency to any noticeable extent, because these pages have much less external links, and this fact improves the effect). We buy in volume and the price of each link becomes very attractive. Our links have 100% efficiency for medium- and low-frequency requests (such as name of goods, name of manufacturer, or category), and with a large number of links - also for high-frequency requests.
They are much more noticeable by visitors than vague links at the very bottom of main pages, and
give stable targeted traffic. And these are not just links, these are ads that contain not only the link itself, but also a unique text from the advertiser before and after link.
And the main thing: Advertiser does not have to select and add each page he want to post a link on! Advertiser only needs to indicate the number and quality of links and upload the text of links in the system. The links will be created automatically on the required number of pages with the needed parameters.
All our sites undergo careful selection. The list of these sites is confidential due to security concerns. When buying links in our system an advertiser can choose the subject of sites
that will contain the links, and the links will be placed on the maximum number of sites from the category (but not necessarily on all sites of the category).
Unlike the link exchange, you don't need to choose sites, compare prices, bargain, buy one page at a time… (you can use all this time more productively!).
With our system you can always be sure that your links are displayed on high quality sites with good PR that are not banned by search engines.
Since sites participate in our system mainly on long-term basis, when you order a links it will be displayed for a long time. The minimal term for each link is 1 month - based on our experience this is the most efficient term. For example, the most advance search engine Google is more favorable towards links that are displayed on the same page for a maximum period of time. This way it determines the links that are native to sites.
Please, check detailed information about abilities
of our system, with advantages of our system for advertisers
and advantages for webmasters .
Please, before you decide to participate read the FAQ for advertisers and for
webmasters .
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